Google Ads

Budgeting is a major concern  people want to know how much is “enough” to compete and see ROI.

• New advertisers often launch campaigns and panic when they don’t see their ad.

  • Ads are under review or disapproved.

  • Low Quality Score or Ad Rank.

  • Budget exhausted early in the day.

  • Wrong keyword match types.

  • Location, schedule, or audience restrictions.

  • Search volume too low.

Keyword match types can drastically change how your ads are triggered, and it’s often misunderstood.

Quality Score directly affects your Ad Rank and CPC (how much you pay).

• ROI can be hard to track without proper setup.

• 💡 Key performance indicators (KPIs):

  • Conversions (purchases, leads, sign-ups)

  • CTR (Click-through Rate)

  • CPC (Cost per Click)

  • Conversion Rate

  • ROAS